The ASEAN region has emerged as a flourishing economic hub in the agricultural sector, with a remarkable annual economic growth rate of 5.3% compared to 2022, according to the Ministry of Agriculture and Cooperatives (MOAC). Additionally, it possesses geographical advantages, efficient transportation systems, and weather conditions, ASEAN became the starting point for SIAM KUBOTA Corporation Co., Ltd. (KUBOTA) to envision the expansion of their agricultural machinery business from Thailand.
Expanding into new markets posed significant challenges for Siam Kubota, including understanding the market dynamics, customer requirements, and streamlining supply chains. To address these hurdles efficiently, the collaboration with SCG International played a crucial role in supporting KUBOTA’s business expansion endeavors. Their collaboration efforts focused on expanding the agricultural product market from Thailand to ASEAN countries such as Cambodia, Vietnam, and Myanmar, under the initiative “Expand your business solutions.” which encompassed various aspects: