siam-kubota-scg-international-case-study
Published On: February 14, 2023

The ASEAN region has emerged as a flourishing economic hub in the agricultural sector, with a remarkable annual economic growth rate of 5.3% compared to 2022, according to the Ministry of Agriculture and Cooperatives (MOAC). Additionally, it possesses geographical advantages, efficient transportation systems, and weather conditions, ASEAN became the starting point for SIAM KUBOTA Corporation Co., Ltd. (KUBOTA) to envision the expansion of their agricultural machinery business from Thailand.

Expanding into new markets posed significant challenges for Siam Kubota, including understanding the market dynamics, customer requirements, and streamlining supply chains. To address these hurdles efficiently, the collaboration with SCG International played a crucial role in supporting KUBOTA’s business expansion endeavors. Their collaboration efforts focused on expanding the agricultural product market from Thailand to ASEAN countries such as Cambodia, Vietnam, and Myanmar, under the initiative “Expand your business solutions.” which encompassed various aspects:

1

Enhancing marketing strategies to reach a broader customer base

2

Establishing trust and building a reliable distribution network to cater to diverse customer requirements.

3

Implementing supply chain management by conducting quality inspections of parts before delivering them to customers.

As a result, KUBOTA has emerged as a leading comprehensive agricultural machinery market leader in the ASEAN region, offering quality products like KUBOTA Diesel Engine and KUBOTA Power Tiller. This success can be attributed to the collaborative efforts between SIAM KUBOTA and SCG International in expanding their agricultural business solutions in the ASEAN market.

Related articles