KUBOTA provides a high quality of product and long-lasting but comes with a quite high price when compared with competitors in the market.
Following concern about the price, customers still have a question about the long-lasting use & product warranty after they buy.
There are fake spare parts available & snatch market share.
SCG International creates the dealer network in the agreed area and also finding the new dealer to support customers when they need to see the real product and request the demonstration to users.
Dealers in dealer network provide the knowledge & information of products to educate users to make the confidence to customers.
Create engagement & build relationships with customers through the activities. One of the popular events calls KUBOTA FAMILY DAY (KFD) to allows customers to be closer to the brand & give a chance to trial the product in the field.
The after-sales service provides on-site service (door-to-door) by Siam KUBOTA technical service team to ensure the highest customer satisfaction & make the confident to customers after they buy the product.
SCG International helped to handle fake spare parts from the outset, including proper export management, the product has been marked as genuine, and educate customers about the differences in quality & usability.
Build confidence for both dealer & customers of Siam KUBOTA that they will sell the great products. Customers receive & use quality products as well as excellent service by providing information & knowledge. Including arranging activities that make customers & the dealer confident the brand not abandon after buying the product. That’s all of this shows the sincerity of Siam KUBOTA to all parties.
The expansion of Siam KUBOTA in Cambodia, Vietnam, Myanmar has made KUBOTA become the market leader in agricultural machinery products with quality of the product, a strong dealer network, including building good relationships with all parties. And able to expand the business in the long term.