SCG International has proudly launched Siam Signature, a premium Thai food and beverage brand, at Tamimi Markets – An Nuzhah. This introduction heralds a new era of authentic Thai flavors available in the Saudi market.
Premium Products of Siam Signature
The launch event on 14 December was graced by distinguished figures such as His Excellency Mr. Darm Boontham, Ambassador of Thailand to Saudi Arabia, and senior executives from Tamimi Markets, emphasizing the launch’s role in fostering Thai-Saudi cultural and economic exchanges.
His Excellency Mr. Darm Boontham remarked, “This event is a testament to the growing friendship and cooperation between Thailand and Saudi Arabia. Thai cuisine has long been one of our most beloved cultural exports, known for its rich, balanced flavors, authenticity, and heritage. The launch of Siam Signature serves as a bridge to bring the richness of Thai flavors and heritage to Saudi consumers, thanks to SCG International, a cornerstone of the SCG Group that exemplifies Thailand’s capacity for innovation, quality, and excellence.”
Mr. Ayham Nasser, National Head of Customer Experience at Tamimi Markets added, “We are proud to partner with SCG International to bring Siam Signature to Saudi Arabia. This launch reflects our vision of delivering the best flavors from around the world to our customers.”
Mr. Abhijit Datta, Managing Director of SCG International, emphasized, “Siam Signature embodies the rich traditions of Thai cuisine and represents SCG International’s unwavering dedication to delivering premium products to global markets. We are honored to collaborate with the Thai Embassy and Tamimi Markets, bringing these high-quality offerings to meet the growing demand for premium and authentic international food products in this vibrant and dynamic market.”
SCG International is committed to becoming a trusted partner, driving innovation and tailoring solutions in key sectors such as Construction Technology, Building Materials, Industrial Supply, Paper & Packaging, and Food & Beverage.
Mr. Datta concluded, “Siam Signature marks the beginning of a transformative journey to create lasting growth and success in Saudi Arabia.”
Starch is a key raw material used to produce products in various industries, especially tapioca starch, which plays an important role in the production of adhesives, textiles, biodegradable materials, and paper, as well as in food products like pasta, snacks, instant foods, semi-finished foods, sweeteners, and even medical products.
Although the flooring and tile industry has shown continuous growth post-pandemic, driven by increased investment in both public and private construction projects, as well as rising home renovation demands, businesses still face intense competition. This includes competing on material quality, offering a wide range of choices to customers, and competing against low-quality, low-priced products. Construction businesses cannot gain a competitive edge over others without a robust and comprehensive supply chain for flooring and tiles.
Betagro Group, have signed a Memorandum of Understanding (MOU) for Boiler Service support.
SCG International joined a Thai business delegation to Cairo in February 2026 under the Thailand–Egypt Economic Cooperation Promotion Program
