Strengthening Pathways for Thai Food and Beverage Products in Saudi Arabia

At Thai Food Village in Riyadh, one moment clearly reflected the direction of Thailand–Saudi trade collaboration. Mrs. Suphajee Suthumpun, Thailand’s Minister of Commerce and H.E. Mr. Darm Boontham, Ambassador of Thailand to Saudi Arabia visited the Siam Signature booth, where discussions moved beyond product showcases to deeper conversations about market access, retail pathways, and long-term opportunities in the Kingdom.

These exchanges reflect the work behind every international showcase. Beyond visibility, the focus is on understanding what the Saudi market is looking for, aligning it with Thailand’s strengths in food and beverage production, and creating connections that extend well beyond the event itself.

Saudi Arabia’s retail landscape is increasingly open to a wider range of global products, with Thai food and beverages gaining growing interest. This shift presents meaningful opportunities for Thai producers of all sizes, particularly those ready to enter a market that prioritizes quality, relevance, and clear routes to consumers.

With an on-ground office in Saudi Arabia, SCG International has been building this route through Siam Signature, a curated portfolio of Asian food and beverage products. Working alongside Tamimi Markets as a local retail partner, and in ongoing collaboration with Thailand’s Ministry of Commerce and DITP, SCG International helps introduce Thai suppliers, including SMEs, to the right networks and market contexts. Our role spans both ends of the supply chain, connecting producers with partners who understand the Saudi market and creating the conditions for sustainable collaboration.