Culturalization
Myanmar people are accustomed to drive the right-hand drive in the right lane, but Toyota cars are the left steering wheel.
Low Sales Performance
Myanmar people are used to driving with right-hand drive in the right lane. And most cars are secondhand cars from independent car importers.
Unaware of Brand
Myanmar people still don’t know that Toyota cars are being sold in the country. Including the use of service centers is still relatively low.
What we did?
Awareness
Build brand awareness & recognition by organizing events often in the mall. In order to get to know the brand as well as to group people who want to be customers.
Partnership
Cooperate with Mitsui (Japan) to find out and quickly access information. And create new local partners such as gas stations, shops etc. for marketing.
Marketing
Use a referral program to draw people & new customers using the service from the recommendation. And including using partners to boost sales & obtaining marketing information in the future.
Operational Excellence
Build brand awareness & recognition by organizing events often in the mall. In order to get to know the brand as well as to group people who want to be customers.
Brand Monitoring
Cooperate with Mitsui (Japan) to find out and quickly access information. And create new local partners such as gas stations, shops etc. for marketing.
Value Delivered
Our solution can help
Toyota Mingalar has become a recognized brand in the Myanmar car market. Able to increase the number of sales and service usage of the service center By changing the way of work and building new partnerships, the business is stronger and grows in the long run.