Mingalar Motor

Challenge 

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Culturalization

Myanmar people are accustomed to drive the right-hand drive in the right lane, but Toyota cars are the left steering wheel.

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Low Sales Performance

Myanmar people are used to driving with right-hand drive in the right lane. And most cars are secondhand cars from independent car importers.

Unaware of Brand

Myanmar people still don’t know that Toyota cars are being sold in the country. Including the use of service centers is still relatively low.

What we did?

Group 2157

Awareness

Build brand awareness & recognition by organizing events often in the mall. In order to get to know the brand as well as to group people who want to be customers.

Group 2159

Partnership

Cooperate with Mitsui (Japan) to find out and quickly access information. And create new local partners such as gas stations, shops etc. for marketing.

Group 2140

Marketing

Use a referral program to draw people & new customers using the service from the recommendation. And including using partners to boost sales & obtaining marketing information in the future.

Group 2153

Operational Excellence

Build brand awareness & recognition by organizing events often in the mall. In order to get to know the brand as well as to group people who want to be customers.

Group 2154

Brand Monitoring

Cooperate with Mitsui (Japan) to find out and quickly access information. And create new local partners such as gas stations, shops etc. for marketing.

Our solution can help

Toyota Mingalar has become a recognized brand in the Myanmar car market. Able to increase the number of sales and service usage of the service center By changing the way of work and building new partnerships, the business is stronger and grows in the long run.