At Thai Food Village in Riyadh, one moment clearly reflected the direction of Thailand–Saudi trade collaboration. Mrs. Suphajee Suthumpun, Thailand’s Minister of Commerce and H.E. Mr. Darm Boontham, Ambassador of Thailand to Saudi Arabia visited the Siam Signature booth, where discussions moved beyond product showcases to deeper conversations about market access, retail pathways, and long-term opportunities in the Kingdom.
These exchanges reflect the work behind every international showcase. Beyond visibility, the focus is on understanding what the Saudi market is looking for, aligning it with Thailand’s strengths in food and beverage production, and creating connections that extend well beyond the event itself.
Saudi Arabia’s retail landscape is increasingly open to a wider range of global products, with Thai food and beverages gaining growing interest. This shift presents meaningful opportunities for Thai producers of all sizes, particularly those ready to enter a market that prioritizes quality, relevance, and clear routes to consumers.
With an on-ground office in Saudi Arabia, SCG International has been building this route through Siam Signature, a curated portfolio of Asian food and beverage products. Working alongside Tamimi Markets as a local retail partner, and in ongoing collaboration with Thailand’s Ministry of Commerce and DITP, SCG International helps introduce Thai suppliers, including SMEs, to the right networks and market contexts. Our role spans both ends of the supply chain, connecting producers with partners who understand the Saudi market and creating the conditions for sustainable collaboration.
Looking ahead, the shared objective is to establish a pathway into the Middle East that is stable, scalable, and supported by real consumer insight. SCG International will continue strengthening this foundation with partners in both Thailand and Saudi Arabia, expanding market access and deepening its presence in the Kingdom to support long-term growth for Thai and Asian products in a rapidly expanding region.
SCG International’s participation in the “TME Forum: Thailand–Saudi Bridge, Vision 2030 and New Pathways for Thai Businesses into Saudi Arabia” underscores our commitment not only to exploring the Saudi Arabia market, but to actively shaping its development.
Siam Signature proudly showcased Thai and ASEAN food products at Thaifex Anuga Asia 2025. The largest food exhibition in Asia, held from May 27–30, 2025 at IMPACT Exhibition and Convention Center, Muang Thong Thani. The participation was led by Mr. Phisanu Milintanush (Emerging Business and Partnership Director) and Ms. Natharin Kampanthong (Food and Beverage Manager), together with team. The main goal was to promote the Premium Thai Selections product line to global markets, as well as to connect with new suppliers and partners for expanding our business collaborations worldwide..
Siam Signature proudly showcased Thai and ASEAN food products at Thaifex Anuga Asia 2025. The largest food exhibition in Asia, held from May 27–30, 2025 at IMPACT Exhibition and Convention Center, Muang Thong Thani. The participation was led by Mr. Phisanu Milintanush (Emerging Business and Partnership Director) and Ms. Natharin Kampanthong (Food and Beverage Manager), together with team. The main goal was to promote the Premium Thai Selections product line to global markets, as well as to connect with new suppliers and partners for expanding our business collaborations worldwide..
SCG International’s participation in the “TME Forum: Thailand–Saudi Bridge, Vision 2030 and New Pathways for Thai Businesses into Saudi Arabia” underscores our commitment not only to exploring the Saudi Arabia market, but to actively shaping its development.
