From May 1–3 2025, SCG International, led by Mr. Teerayoot Sooksood (Saudi Arabia Office Manager), together with the Food & Beverage team and partners from Tamimi Markets, participated in the Thai Festival Riyadh 2025, held in Riyadh, Saudi Arabia. The event was organized by the Royal Thai Embassy and warmly welcomed by H.E. Mr. Darm Boontham, Ambassador of Thailand to Saudi Arabia.
The festival was filled with vibrant energy, where SCG International hosted a booth showcasing premium Thai food products under the Siam Signature brand. The booth also featured live cooking demonstrations, drawing significant attention from both business customers (B2B) and consumers (B2C). Over 1,000 visitors stopped by the booth to try our products.
This successful engagement not only promoted the Siam Signature brand but also strengthened product visibility and accessibility in the Saudi market, reflecting strong potential for expansion in the food and beverage sector.
In addition to food products, SCG International also introduced construction materials such as SCG Smartwood (fiber cement wood), which holds high potential for growth in the construction and decoration markets in the region.
This participation marks another key step in bringing Thai products to the global stage and reinforces SCG International’s commitment to sustainable growth in the food, beverage, and building materials industries worldwide.
