SCG Inter’ Partners with Green Africa Group to Kenya’s Market

Nawarat Wannusen

3 months ago

SCG Inter' Partners with Green Africa Group to Kenya's Market

SCG International collaborates with Siam Kubota Corporation to expand the market for power tillers and diesel engines by exporting products to Kenya, Africa. By partnership with Green Africa Group, a leading distributor company in Kenya. The goal is to capture market share in the power tiller and diesel engine market, along with attachments for farming equipment such as agricultural rubber tiles, Disc Plough, Disc Structure for power tiller, and more. The total value of this venture exceeds 500 million Baht.

Strategy for Entering Kenya’s Market

SCG International and Siam Kubota Partner with Green Africa Group to Expand Kenya's Agricultural Machinery Market

High Quality- Long Lasting – 3S

Market Expansion Expertise with Excellence

Sales – Support dealers in organizing demonstration and trial activities to let farmers experience the product’s effectiveness and understand the instruction to ensure maximum efficiency in use before making a purchase decision.
Service – Provide dealers with comprehensive product repair and maintenance knowledge along with after sale follow-up support by expert technicians.
Spare Parts – Quality spare parts with full support for after-sales service.

Strong Network – Have extensive network across both public and governmental sectors
Local Expertise – Specialized in market expansion with a local team in Kenya that have a deep understanding of customer behavior and market needs.
Global Presences – Have global office network for convenient, immediate support and time-efficient assistance.

This partnership collaborate from Kubota’s high-quality agricultural machinery products, including power tiller and diesel engines. They are known for over 10-year lifespan and 15% better fuel efficiency compared to other brands. These products combined with standard maintenance practices. With SCG International’s expertise in market expansion, supported by their extensive network and the team’s deep understanding of consumer behavior in the Kenya market.

With the strengths and expertise of both SCG International and Siam Kubota Corporation, it is expected that this will foster strong collaboration and create opportunities for business growth, further expanding the market and establishing partnerships with global leading organization.